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Florenta Teodoridis is an Assistant Professor of Strategy at the Marshall School of Business, University of Southern California (USC). She received her PhD in Strategic Management from the Rotman School of Management, University of Toronto.

Florenta's main areas of interest are the economics of innovation, creativity and the impact of technology on society. Her research agenda is composed of two research streams: factors influencing the process of knowledge production at the individual researcher level, and the relationship between knowledge advancement and markets. Through her first research stream, she examines various factors influencing the rate and direction of technological advancements, such as research tools, breadth and depth of expertise, collaboration and ideology. As part of her second stream, she is interested in the impact of technological advancement on business strategy, productivity and labor markets.

Prior to academia, Florenta was a project manager and technical consultant for various data-driven large-scale business decision-making projects, in a variety of industries such as publishing, market-research, health-care and automotive.

Curriculum Vitae

Recent press coverage

Harvard Business Review article: In R&D, Generalists Are More Valuable Than You Think PR Newswire article: AI Tools Enhance Researchers' Performance, rather than Displace, New Study Finds San Diego Union Tribune article: The generalist, not the specialist is the likely innovator HBS Working Knowledge article: The Business Case for Becoming a Jack of All Trades nature.com article: Industry Links Boost Research Output Organizational musings article: Who Makes the Fastest Progress - the Specialist or the Generalist Harvard Business Review article: When Generalists Are Better Than Specialists, and Vice Versa