Florenta Teodoridis

Associate Professor, Strategy

Jorge Paulo and Susanna Lemann Chair in Entrepreneurship

Marshall School of Business, University of Southern California

About

Florenta's main areas of interest are the economics of innovation and science, creativity, and the impact of technology on society. She investigates factors that influence the rate and direction of technological advancements, such as research tools, collaborations, and breadth and depth of expertise, and the impact of technological advancements, such as artificial intelligence and quantum computers, on business strategy and productivity.

Google Scholar

Latest Research

Company and University Innovation during an Industry Incubation Phase:
Evidence from Quantum Computing

Uncovering factors that shape the trajectories of technologies during the incubation stage is crucial for maximizing value creation potential. Yet, existing studies have predominantly focused on characterizing innovation activities in later industry stages after a technology has already become commercially viable, largely due to difficulties of obtaining incubation stage data. In this study, we document incubation stage innovation efforts in quantum computing guided by insights from the existing literature on industry evolution, on university and company innovation, and on enabling technologies. Our analysis aligns with the hypothesized important roles of company innovation, collaboration between companies and universities, and reduction in demand and technological uncertainty during the incubation stage. It also highlights the critical importance of value capture strategies, which are essential yet challenging to develop during the incubation stage of enabling technologies.

Florenta Teodoridis

About

Latest Research

Company and University Innovation during an Industry Incubation Phase: Evidence from Quantum Computing

Company and University Innovation during an Industry Incubation Phase:
Evidence from Quantum Computing